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Pick two or three tools to see their ratings and the supplier’s answers next to each other. Useful when you’re deciding which one your school should use.
| Field | Synthesia |
|---|---|
| Staff rating | Amber Doesn’t say if it is a processor or controller |
| Pupil rating | Red Supplier says it is not for pupils |
| Main use | AI video creation |
| SupplierThe company that makes and runs the tool. | Synthesia Ltd |
| CategoryWhat sort of tool it is, for example a chatbot or a lesson-planning helper. | AI video avatars |
| Pupil-facingWhether pupils use it directly, or only staff. Pupil use needs extra care. | no - typically staff |
| Processor or controllerA processor only uses data on your school’s instructions. A controller makes its own decisions about the data, which means your school has less say. | not stated |
| Where data is storedWhich country the data is stored in. UK or EU storage is usually simpler for schools. | not stated |
| Trains AI models on inputsWhether what you type (or upload) may be used to improve the supplier’s AI. “No” is what you want for anything about pupils or staff. | no pre-training on customer inputs/outputs; fine-tuning only if customer instructs |
| How long inputs are keptHow long the supplier keeps what you type before deleting it. | deleted up to 90 days after termination; custom-avatar biometrics kept while the avatar exists |
| Data processing agreement (DPA)The data processing agreement: the contract that sets out how the supplier must look after your school’s data. | not stated |
| Signs individual DPAs with schoolsWhether the supplier will sign a data agreement with your school specifically, rather than just standard online terms. | not stated |
| UK GDPR representative / DPOWhether the supplier names a data protection officer or UK representative you can contact about data questions. | not stated |
| Minimum ageThe youngest age the supplier allows to use the tool. Check this before any pupil uses it. | not stated |
| Key safety noteAnything else worth knowing, such as admin controls or content filtering. | UK-headquartered; custom avatars involve biometric data |
| Research statusHow complete our research on this tool is. | sourced |
| Last checked | 2026-10-23 |
Ratings are a rules-based summary of each supplier’s published terms. Not legal advice. How we rate tools